Download Corporate Social Responsibility: Balancing Tomorrow's by D. Hawkins PDF

By D. Hawkins

Many businesses realize the significance of company social accountability, yet search to appreciate how this is harmonized with present profitability. This new procedure, drawing upon many modern examples, demonstrates the significance of balancing brief time period profitability with long-term sustainability and exhibits how this pertains to many enterprise concerns and points together with environmental swap, moral buying and selling, company governance, possibility administration, sustainable improvement and aggressive stability.

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Extra info for Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's Profitability

Sample text

It does not take a scientist to understand that if you dump chemicals into the environment and rapidly reduce the natural filters such as the rain forests you will create change. The impact of that change may take more scientific definition but we should not ignore the obvious. We also assume the right in the developed world to increase consumption but criticize the rights of business in developing countries to exploit their resources, either for domestic use or export. When B&Q established their managed forestry purchasing initiative and, despite a very aggressive NGO campaign, it was the exporting governments that protested most because of the potential impact on the local economy.

It is alarming that governments do not begin to appreciate more fully that borders are artificial as the environment itself has no boundaries. 25 26 Corporate social responsibility It would be easy for the business community to simply step back and play the field within these anomalies of government and regulators. There is, however, a greater driver and that is the customer; this is where government and business need to be jointly focused to educate the community at large. Even without this aspect it does not take a rocket scientist to understand that if you exploit resources or pollute the environment it is not sensible.

In the same envelope business leaders also have to consider the risks and rewards that come from operating in areas that attract high-profile Strategic conflict criticism. When Shell decided to dump Brent Spar it learnt a big lesson from the public protests that hurt its European business. Exxon suffered because of its stance on global warming. There is a raft of websites focused on ‘bad’ companies only too ready to attack the commercial drivers in favour of local campaigns. The potential to benefit from a sustainable approach is frequently not considered by organizations that adopt the traditional structured thinking.

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