By Robert M. Abbott
Written via one among Canada's so much skilled sustainability strategists, this number of essays and speeches prepared into 4 sections—Origins, Homage, mirrored image, and Renewal—blends company suggestion, autobiographical mirrored image, and poetic meditation to provide an explanation for why businesses have a accountability to guard the surroundings. Drawing on examples from economics, environmental experiences, historical past, and pop culture, the discussions show that people like to increase themselves and do strong for others—ideals that go beyond the significance of revenue and loss.
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Additional info for Conscious Endeavors: Business, Society and the Journey to Sustainability
If not checked, many of our current practices put at serious risk the future that we wish for human society and the plant and animal kingdoms, and may so alter the living world that it will be unable to sustain life in the manner that we know. Fundamental changes are urgent if we are to avoid the collision our present course will bring about. The Royal Society (UK), the National Academy of Scientists (US), and many others have voiced similar warnings. Against this grim backdrop it seems timely to comment on the arguments put forth by advocates who suggest that sustainability is the "road less traveled by".
It reflects earlier work by Robert France and illustrates how ideas and approaches in one field may inform the development of solutions in another. For too long we have been mired in work that is typical of “slowing the rate of retreat”, “holding the line”, or at best, “incremental advances”. For too long we have lived under the intellectual yoke that says environmental performance improvement is a drag on business efficiency and competitiveness. For too long we have ignored the essential fact of our existence – that we 11 GFB_CE_4thPages 12 4/15/09 3:55 PM Page 12 conscious endeavors are part of nature.
A land ethic of course cannot prevent the alteration, management, and use of these ‘resources’, but it does affirm their right to continued existence, and, at least in spots, their continued existence in a natural state. The three pillars of thought in A Sand County Almanac collectively become the lens through which Leopold develops his land ethic. As he saw it, this was the logical and necessary next step in the evolution of ethics – the expansion of ethics to include non-human members of the biotic community (collectively referred to as “the land”): A thing is right when it tends to preserve the integrity, stability, and beauty of the biotic community.